Responsible for responding every time the opposition spoke out, McGregor directed the digital rapid response team for President Obama’s 2012 re-election campaign and ensured that any statement by the Republican was analysed and refuted. Talk about real-time marketing.
In that capacity, he also coordinated special projects, including the campaign’s presentation of Mitt Romney’s corporate record and his record as governor, and the digital response to Mitt Romney’s vice presidential pick.
Stay tuned for more speaker announcements, and register now to hear Matthew share his experience in digital communications and driving measurable results.
You can find Matthew McGregor on Twitter.