April 12, 2018

Event Details

First, we’d like to thank you for registering for the Insight Summit Series: Digital Advertising event that will take place Wednesday, March 20 at the Weasler Auditorium at Marquette University from 8:00 AM – 5:00 PM. Registration opens at 7:30 AM, with the welcome address beginning promptly at 8:00 AM

There will be a networking event at the Ambassador Hotel from 5:30 – 7:00 PM, sponsored by the Milwaukee Interactive Marketing Association. A free shuttle will be available to transport attendees from Marquette’s  campus to the Ambassador Hotel.

To prepare for the event, we wanted to share some important information and updates.


The doors open at 7:30 AM and check-in for the event will take place in the Weasler Auditorium atrium, located just west of the Marquette Alumni Memorial Union.

For those of you in need of a kick-start, a continental breakfast will also be served. We’ll wake you up with coffee, orange juice, bagels, muffins, and more.


Complimentary parking is available to all attendees at the 16th Street Parking Structure, located at 749 N.16th St. (entrance is on N. 16th St.), and the Wells Street Parking Structure, located at 1240 W. Wells St. (entrance is on W. Wells St.).

***Please mention to the parking attendant that you are attending the Insight Summit Series to gain access to these structures.


The schedule is available at With three keynote presentations and 12 other sessions, please take a moment to decide on which speakers and sessions you will want to see.

***Please note the program begins promptly at 8:00 AM. This has been changed from 8:30 AM. Registration will open at 7:30 AM.

Our keynote presentations will take place in the Weasler Auditorium, and all concurrent session presentations and panels will take place on the third floor of the Alumni Memorial Union. We have a full day planned, so please help us stay on schedule.


You’re on Twitter, right? You can track the conversation throughout the day by following the event hashtag #MUISS. If you share quotes, thoughts, photos, or feedback, please use this in any of the Tweets you send out.

You may also follow @Insight_Series for day-of-event announcements and information about our speakers, panelists and sessions.


We can’t expect you to go the entire day without checking your e-mail, or Tweeting about the event. Marquette University will provide free wi-fi access for all attendees. Here are the details for you to log in.

  • Network: MU_Wireless
  • Username: w-amu4
  • Password: Media313 (password is case sensitive)

Marquette University will not tolerate any illegal downloading of copyrighted material. If this occurs, the account maybe closed and all conference attendees will lose their connection. If you need assistance with any connection please contact AMU tech services at 288-5552 or the Help Desk at 288-7799.


Business casual attire is typical of these events.


Need to power up? Charging stations will be available during the day at the following locations:

  • Weasler Auditorium Atrium – Available all day
  • Alumni Memorial Union, Lynch Lounge – Available all day
    • Located on the 3rd floor of the AMU; directly outside of the ballrooms
  • Alumni Memorial Union, Rooms 370 & 374 – Available from 7:30 AM – 2:00 PM only
    • Located on the 3rd floor of the AMU)


Lunch is served! All attendees will receive a complimentary lunch. Don’t worry, we have options for meat-lovers and vegans!

Complimentary lunch will be served following the 2nd keynote address of the day, from 12:00pm to 1:00pm in the Alumni Memorial Ballroom E. Lunch options include:

  • Sandwiches
    • Roast beef and horseradish spread on pretzel roll
    • Grilled chicken, provolone, sundried tomato spread, and leaf lettuce on focaccia
    • Vegetarian hummus, feta, and tomato on sesame roll
  • Orzo pasta and fresh vegetable salad
  • Kettle chips and blueberry bars
  • Water, lemonade and coffee

If you prefer to stretch your legs, there are many options on (and near) campus. There are several eateries in the Union as well as other spots within a short walking distance including Qdoba, Jimmy John’s, Sobelman’s and Broken Yolk.


There will be a networking event at the Ambassador Hotel from 5:30 – 7:00 PM, immediately following the summit. Sponsored by the Milwaukee Interactive Marketing Association, complimentary appetizers will be provided as well as a cash bar.

A free shuttle will transport conference-goers from Marquette’s campus to the Ambassador, which is just down Wisconsin Avenue at 2308 W Wisconsin Ave.


Please note that photography and video will be shot throughout the day. There is no need to sign any releases, but there will be visible notices posted at the event with additional details.


Will will make a special effort to post the presentations after the event. Please follow @Insight_Series or visit the website for additional links and information.


Do you have friends or fellow marketers that have still not signed up for the event? Online event registration will close at 7:00 AM tomorrow morning. We anticipate a sold-out event, but in the case that we are not we will accept walk-up registrations in the Weasler Auditorium Atrium until 9:00 AM.


As you may already know, proceeds from the event benefit a scholarship fund for students of the Marquette University Diederich College of Communication. Marquette University and Laughlin Constable would like to thank you for your attendance, and giving back to the community.

And thank you to our sponsors, the Big Shoes NetworkEisner Creative FoundationOnMilwaukee.comMilwaukee Interactive Marketing Association,Ambassador Hotel.

We look forward to seeing everyone on Wednesday!

Posted in Advertising, Events

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