Thursday,
March 30, 2017

Insight Summit Series Live Blog

We are excited for the inaugural Digital Advertising summit on Wednesday March 20, 2013. The Insight Summit Series is a collection of three annual events hosted at Marquette University by the Diederich College of Communication and valued partners.

For the first time, Marquette University and Laughlin Constable have partnered to develop a one-day conference focused on the future of digital advertising and marketing. The summit will feature many great midwestern companies, Marquette alum, and industry experts.

The event will kick-off at 8:00 AM. In addition to following from @Insight_Series on Twitter, we will be updating this article with coverage and encourage attendees to participate with the #MUISS hashtag.

Live Transcript

Dennis Jenders March 19, 20135:45 pm

Live updates will begin at 8:00 AM.

Abigail Naumann March 20, 20137:10 am

And we’re off!

Dennis Jenders and Rick Daggett from Laughlin Constable welcome the sold-out Insight Summit Series on Digital Advertising crowd.

Dennis Jenders March 20, 20137:14 am

Thinker. Planner. Doer. So happy to have friend, colleague, and educator Casey Flanagan on stage to kick off the day.

Let’s not forget about branding in the digital age.

Abigail Naumann March 20, 20137:15 am

Casey Flanagan challenges attendees.

10 ideas x 10 sessions = 100 ideas.

Tweet your ideas using #MUISS.

Abigail Naumann March 20, 20137:18 am

90% of the world’s data has been created in the past two years. – Casey Flanagan

Dennis Jenders March 20, 20137:19 am

Truth: When possibilities are endless, priorities are essential. – Casey Flanagan

Abigail Naumann March 20, 20137:21 am
Dennis Jenders March 20, 20137:21 am

What is a brand? A brand is a promise and an expectation, it is even more than that. It is a relationship. – Casey Flanagan

Dennis Jenders March 20, 20137:22 am

Dennis Jenders March 20, 20137:23 am

Dennis Jenders March 20, 20137:25 am

The digital ecosystem is a shortcut to information. A brand is ultimately a shortcut to understanding. – Casey Flanagan

Dennis Jenders March 20, 20137:27 am

Abigail Naumann March 20, 20137:31 am

7 not necessarily digital things you can do today. – Casey Flanagan

Abigail Naumann March 20, 20137:35 am

Brand doing digital right: Google.

Here’s the Google Glass commercial Casey Flanagan shared in his opening keynote.

[youtube http://www.youtube.com/watch?v=Xsb_nrpen8s&w=560&h=315%5D

Dennis Jenders March 20, 20137:39 am

Abigail Naumann March 20, 20137:40 am

Wisconsin Department of Tourism Sweater-ize Yourself campaign encourages users to upload, customize and share images.

“Sweater-ize” yourself.


(Photo credit: “Wisconsin Department of Tourism)

Dennis Jenders March 20, 20137:43 am

Abigail Naumann March 20, 20137:45 am
Dennis Jenders March 20, 20137:48 am

Abigail Naumann March 20, 20137:53 am

Rule #6: Tell a Story.

Anthon Berg, The Generous Store is a great example.

Watch the Case Study here.

(See all rules here)

Abigail Naumann March 20, 20138:07 am

Big thanks to Casey Flanagan for kicking things off for the Insight Summit Series on Digital Advertising. Your insightful take on the future of digital advertising was the perfect way to start the day.

Follow @Casey_Flanagan on Twitter for more great insights.

Dennis Jenders March 20, 20138:07 am

Dennis Jenders March 20, 20138:07 am

Digital is everyday life. – Chick Foxgrover

Dennis Jenders March 20, 20138:12 am

Dennis Jenders March 20, 20138:23 am

Dennis Jenders March 20, 20138:25 am

Dennis Jenders March 20, 20138:27 am

Dennis Jenders March 20, 20138:29 am

Never delegate understanding. – Chick Foxgrover via Charles Eames.

As marketers, we are all students. And for all of us to blend creative with technology we need to continue to be aware of the opportunities technologies create for us to tell our stories through creative.

Abigail Naumann March 20, 20138:58 am

Abigail Naumann March 20, 20139:09 am

Abigail Naumann March 20, 20139:14 am

Quick recap of Marti Gahlman’s breakout session on Digital Strategy + Simplicity Through Complexity.

Abigail Naumann March 20, 20139:52 am

Love this analogy from Mike Kornacki: Brands must elicit an emotion. Like coffee. You anticipate the warmth, comfort, pick-me-up.

Abigail Naumann March 20, 20139:55 am

Not only will they leave. They’ll also share their negative experience on Facebook, Twitter, Instagram, YouTube… the list goes on.

Abigail Naumann March 20, 201310:19 am

Abigail Naumann March 20, 201310:21 am

Abigail Naumann March 20, 201310:28 am

Jonathan Tauber takes the stage. Tweet to him @taubertalk. Don’t forget to use the #MUISS hashtag!

Abigail Naumann March 20, 201310:30 am

Abigail Naumann March 20, 201310:48 am

Abigail Naumann March 20, 201310:53 am

Attention students!

Abigail Naumann March 20, 201311:53 am

Running low on battery? Hit up the Charging Station to the left of the stairs.

Abigail Naumann March 20, 201312:20 pm

Abigail Naumann March 20, 201312:22 pm

Abigail Naumann March 20, 201312:22 pm

Abigail Naumann March 20, 201312:31 pm

Abigail Naumann March 20, 201312:33 pm

Abigail Naumann March 20, 20131:14 pm

Abigail Naumann March 20, 20131:15 pm

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Abigail Naumann March 20, 20131:49 pm

Abigail Naumann March 20, 20131:49 pm

Abigail Naumann March 20, 20131:50 pm

Abigail Naumann March 20, 20131:51 pm

Abigail Naumann March 20, 20131:56 pm

Abigail Naumann March 20, 20131:56 pm

Abigail Naumann March 20, 20132:02 pm

Abigail Naumann March 20, 20132:03 pm

Abigail Naumann March 20, 20132:07 pm

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Abigail Naumann March 20, 20132:14 pm

NOW PLAYING: The Story of Us.

Abigail Naumann March 20, 20132:25 pm

Abigail Naumann March 20, 20133:01 pm

Abigail Naumann March 20, 20133:01 pm

Abigail Naumann March 20, 20133:02 pm

Dennis Jenders March 21, 20137:22 am

Thank you to all of our speakers, panelists, and attendees for making yesterday such a success. Please stay tuned, we’ll be uploading speaker presentations and sharing more from the event.

Posted in Advertising, Events

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