April 12, 2018

Blog Archives

Eisner Creative Foundation Scholarships

Hey college students … do you like presents? Well, the (awesome and generous) Eisner Creative Foundation would like to give you one – a “scholarship” (free ticket) to the Digital Advertising + Marketing Summit at Marquette March 19. The Summit

Posted in Digital, Events, Students

2014 Speaker List

The 2nd Annual Digital Advertising + Marketing Summit comes back to Milwaukee this spring on Wednesday, March 19 at the Alumni Memorial Union on Marquette University’s campus. Once again the Diederich College of Communication and Laughlin Constable will partner to

Posted in Digital, Events, Speakers

Is User Experience Part of Your Digital Strategy?

You’ve got the budget, strategy and resources. One of the first steps of your strategies, not just digital strategies, should be researching your audience. More specifically, are you taking the time to understand the different journeys your customer make take

Posted in Advertising, Digital, User Experience

E-commerce Best Practices Must Apply to Mobile, Too

Every year brings changes to e-commerce, but 2012 saw unprecedented growth. The bar has been raised, and it’s a full time job for marketers just to keep up. Consumers that were once wary of making online purchases are now expecting

Posted in E-Commerce, Marketing, Mobile

Mobile Takes a Greater Share of E-Commerce

We all know that mobile devices – smartphones and tablets – are taking over the media landscape. But did you know it’s infiltrating the consumer landscape too? According to eMarketer, mobile purchasing will increase to 15% of total e-commerce sales

Posted in Advertising, Digital, Mobile