Thursday,
March 30, 2017

Practical hands-on instruction to elevate digital communication

The Digital Summit Series pre-summit workshops are your chance to update your knowledge and sharpen your skills on integral digital tactics for your organization. Each workshop will give you practical training you’ll be able to use when you get back to the office.

Sign up for one or multiple 1- or 2-hour sessions at $50-$99 per workshop. The Google Tools for Communicators workshop is FREE thanks to sponsorship from the Society of Professional Journalists. Each class is limited to 20 people per session.

  1. 9:00 to 9:50
    Johnston Hall Room 313
    Jennifer Harpham
    • Design Skills for Non-Designers

    • Jennifer Harpham – Assistant Director, Wakerly Media Laboratory for Innovation & Creativity  from Marquette University

    • Learn how to use Canva’s drag and drop features and professional layouts to design consistently stunning graphics. Easily create beautiful designs and documents for social media graphics, invitations, presentations, flyers, business cards, website headers, posters, and much more.

  2. 10:00 to 12:00
    Johnston Hall Room 303
    Tim Cigelske
    • Social Media Analytics

    • Tim Cigelske – Director of Social Media from Marquette University

    • Analytics are more than just graphs and numbers. Using social media analytics and measurement requires a strategy that informs what you measure, and how you can move closer to your goals. This course will walk participants through a six-step guide to getting started and advancing an analytics strategy. Recommended for beginners to intermediates and anyone who wants to better understand measuring a social media strategy.

  3. 10:00 to 12:00
    Johnston Hall Room 427
    Jen Janviere
    • Infographics 101

    • Jennifer Janviere – Instructor Design & Digital Communication  from Marquette University

    • *NOTE: Participants must bring their own laptop to workshop

      Infographics are everywhere and consumers love them. They are an important tool for communicators who want to tell stories visually and quickly. Studies showed that visual contents are more engaging and convincing. And we tend to remember more what we see than what we read. Infographics are great branding tools and they are proven to increase fast traffic to your websites. In this hands-on workshop you will learn how to create an infographic with effective and eye-catching designs and visuals that will best tell your story.

  4. 1:00 to 3:00
    Johnston Hall Room 305
    Tim Baumgartner
    • Google Analytics: How to Get the Most Out of Your Google Analytics

    • Tim Baumgartner – Analytics Lead from Laughlin Constable

    • Topics covered will include best practices for measurement planning, defining goals, prioritizing KPIs and developing a tracking plan. The hands-on session will include: Set-up: important admin configuration, basic tracking, events, & conversions; Reports: frequently used reports, tips & tricks to filter or segment data; Customization: advanced segments, custom reports & dashboards; and New Features.

  5. 1:00 to 3:00
    Johnston Hall Room 313
    Tim Cigelske
    • Video for Social Media

    • Tim Cigelske – Director of Social Media from Marquette University

    • Short-form video meant to be watched in social media is becoming the dominant way many people experience their news feeds. “We’re entering this new golden age of video,” Mark Zuckerberg recently told BuzzFeed News. “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” In this workshop, get an overview of the options for producing short-form video, including Vine, Snapchat, Facebook Live, Periscope, YouTube, Instagram video and more. Then learn how to produce quick and entertaining videos from six seconds to six minutes using tools and apps like Animoto, Magisto, Adobe Spark and more.

  6. 1:00 to 3:00
    Johnston Hall Room 303
    Jenny Futrell + Emily Hauptle
    • CRM + Marketing Automation

    • Jenny Futrell – Email Marketing Strategist from Laughlin Constable

      Emily Hauptle – Digital Strategist from Laughlin Constable

    • This is an introductory course on the fundamentals of Marketing Automation (with an emphasis on email communications), Customer Relationship Management systems (e.g. Microsoft Dynamics CRM, Salesforce, etc.) and the power of an integrated marketing technology ecosystem.

  7. 3:15 to 5:15
    Johnston Hall 303
    Andy Boyle
    • Google Tools for Communicators

    • Andy Boyle – Certified Google Trainer & Director of Platform Architecture from Axios

    • Google Tools for Communicators provides training and outreach to apply Google tools in their searching, reporting and storytelling. Participants will get in-depth training on Google’s free tools, such as Google Alerts, Goole Trends, Google Advanced Search, YouTube and more.