March 30, 2017

  1. 7:30 to 9:00
    Alumni Memorial Union
    • Registration

    • Good morning! The doors open at 7:30 AM for check-in and registration at Alumni Memorial Union on Marquette’s campus. $5 parking is available in the 16th Street Parking structure and the Wells Street Parking structure. You are encouraged to have cash for the structures. Parking conditions on campus are very tight so we encourage you to come early! Additional parking can be found on the street.

      A continental breakfast will also be served. We’ll wake you up with coffee, hot tea, orange juice, bagels, and even donut holes.

  2. 8:00 to 8:10
    Weasler Auditorium
    Welcome Address
    • Opening Remarks

    • Mat Lignel – CEO from Laughlin Constable

      Dr. Kimo Ah Yun – Dean from Diederich College of Communication

      Dr. Daniel J. Myers – Provost from Marquette University


    • Join us for opening remarks in the Weasler Auditorium before we kick-off the day of digital advertising and marketing insights.

      We encourage all attendees to live tweet the event using the #MUISS hashtag. We’re excited to have you here and even more excited for you to share what you learn today!

  3. 8:10 to 9:00
    Weasler Auditorium
    Rebecca Lieb
    • Opening Keynote: Contextual Content From Websites To Wearables To Wherever

    • Rebecca Lieb – Analyst, Advisor, Author 

    • Digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagement. This means content is going beyond screens, into a connected world of beacons, sensors, the Internet of Things and more. World-class websites are only the first step currently imaginable in using digital experiences across mobile apps, in-store screens, and connected devices. Content is now inextricably linked to Who, What, When, Where and Why, any time and anywhere.

      3 take-aways: 

        • In this session hear about the most innovative ideas and case examples of content that spans digital’s impact on online and physical interactions.
        • Learn about digital experience management solutions needed to address the demands of today and into the future.
        • Create a checklist of best practices and considerations for making the leap into contextualcontent.
  4. 9:10 to 10:00
    Weasler Auditorium
    • Session 1: Leadership Panel

    • Chris Bauder – CEO  from Weiman Products LLC.

      Dustin Godsey – CMO  from Milwaukee Bucks

      Trina Woldt – CMO  from Jewelers Mutual Insurance

      Mat Lignel – CEO  from Laughlin Constable

    • This panel discussion will revolve around how these corporate leaders have embraced the potential of digital transformation and made it real in their organizations. Comments, observations and questions are encouraged from the audience. Use #LeaderQuestions to submit your thoughts to our panelists!

  5. 10:10 to 11:00
    AMU Ballroom A/B
    Matt Capala
    • Session 2A: SEO Change Agent: Transformative Strategies for Stellar Results in 2017

    • Matt Capala – Founder and Managing Director from Alphametic

    • Despite your best efforts most of your SEO plans will fail to deliver results because they are not actionable. It’s not that your ideas lack persuasive arguments. It’s because the legacy systems in place – technology, people, and processes – will naturally resist any significant change to the status quo… unless you become the change agent your company desperately needs. The “SEO Change Agent” is a person from inside or outside the organization who helps it transform itself by focusing on organic marketing effectiveness, accountability, and development.

      SEO done right is not a one-person job. It requires designing a repeatable and scalable process that everyone in your organization “actually” wants to use and contribute to, including:

      • Strategizing and executing a winning SEO game plan based on 20% actions for 80% results
      • How to identify and execute “SEO quick wins” for immediate improvement
      • Collecting actionable data to make the case for SEO
      • Bracing for the latest and future Google’s algorithm updates affecting your marketing
      • Identifying organizational metrics that everyone at your company can understand, measure and stand behind
      • Overcoming the common organizational roadblocks that will derail your best efforts
      • Getting enthusiastic support from internal and external stakeholders
      • Choosing the right SEO tools and tech solutions that scale
      • Implementing a repeatable process that will not break your bank
  6. 10:10 to 11:00
    AMU Ballroom C/D
    Sean Barry + Brady Pierzchalski
    • Session 2B: Examining The True "Problem" You're Trying To Solve Using Design Thinking, And Evaluating It In The Current Context Of Technology

    • Sean Barry – VP, Digital  from Laughlin Constable

      Brady Pierzchalski – VP, Digital  UX from Laughlin Constable

    • In order for companies to stay relevant, you have to continuously examine the real problems you’re trying to solve in the context of technology, a rapidly changing technology landscape. Without a baseline understanding of this landscape, it’s impossible to stay relevant. As such, design led organizations and design thinking permeates all sectors and companies now, allowing them to truly differentiate, lead, and solve this problem. There are some amazing practical technologies that allow for both incremental improvement and large scale shifts.

  7. 11:10 to 12:00
    AMU Ballroom A/B
    Brendan Walsh
    • Session 3A: Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital

    • Brendan WalshCo-Founder + Principal from Mole Street

    • Citing leading examples of some of the best experiential case studies worldwide, join Brendan Walsh, Principal and Co-Founder of Mole Street- an Award winning experiential marketing and branding firm, as he breaks down the latest trends and successes from large brands to non-profit institutions how a good digital campaign can elevate and amplify live events and activations to new heights.

      In this session you will learn:

      • General background on Experiential marketing techniques and how they intersect with a social/digital campaign
      • Profiles of some of the best known brands and how they use it effectively
      • Video examples for reference within the retail, hospitality, fmcg, tourism and entertainment space
      • Learn about new tools available to capture social information at events without hashtags
  8. 11:15 to 12:00
    AMU Ballroom C/D
    Martin Rini
    • Session 3B: Politically-Focused Digital Advertising

    • Martin RiniDirector, Client Strategy from Targeted Victory

    • With the prevalence of “cord cutters” increasing with every passing day, political campaigns must change the way they talk to and reach voters. Now working his fourth election cycle in digital politics, Martin Rini, Client Strategy Director at Targeted Victory, will delve into the nuts and bolts of digital campaigning during his session at #MUISS.

      Session highlights include:

      • The roots of digital politics
      • What it takes to run an effective digital campaign effort
      • Why campaigns that ignore digital do so at their own risk
      • What the future of digital campaign efforts hold
  9. 12:00 to 1:00
    AMU Ballroom E
    • Lunch

    • Lunch is served!

      Refuel from the morning sessions. All attendees will receive a complimentary lunch. Don’t worry, we have options for meat-lovers and vegetarians alike! If you prefer to stretch your legs, there are many restaurants and chains on campus.

      And don’t forget to network. Say hi to someone you don’t know. Better yet, invite them to lunch.

  10. 1:10 to 2:00
    Weasler Auditorium
    Chris Dessi
    • Mid-Day Keynote: Personal Branding

    • Chris Dessi – CEO from Silverback Social

  11. 2:10 to 3:00
    AMU Ballroom A/B
    Alennah Westlund
    • Session 4A: Branded Social Care: Protecting and Amplifying Reputation Through Strategic Engagement 

    • Alennah Westlund – Content Strategist from 3M

    • Every social media user is also a brand customer. Your brand’s social communities can be a peaceful meadow or a dangerous minefield—depending on how you manage them. Strategic social care is revolutionizing how consumers view and interact with brands online. Proactive social listening and strategic engagement can transform haters into brand advocates and amplify the love your brand champions are already vocalizing. Explore how your brand can seek out existing social conversations, strategically engage to influence those conversations, and ultimately give your brand the necessary social care it deserves.

  12. 2:10 to 3:00
    AMU Ballroom C/D
    Tanvi Surti
    • Session 4B: Using AI to be inclusive - how can machine translation help retail and government organizations appeal to a wider audience

    • Tanvi Surti Senior Program Manager from Microsoft Translator

    • There are 6000 living languages spoken in the world today, Ride the subway in any metropolitan city in the world and you will find Slovenian spoken next to Bengali, which will be interspersed with some Cantonese or Fijian. Our cities and universities have brought the tower of Babel to our doorstep. While we should cherish and celebrate this cultural diversity, language can also be a barrier – where government services, schools, retail experiences can be inaccessible to you if you don’t speak a certain language.

      This talk explores how at Microsoft we are using AI to remove this language barrier and make cross cultural communication easier.

  13. 3:10 to 4:00
    AMU Ballroom A/B
    Derek Hubbard
    • Session 5A: Crisis Management in a Live Setting – The Southwest Airlines Way

    • Derek Hubbard – Social Business Specialist from Southwest Airlines

    • Last July, Southwest Airlines experienced a systemwide technology outage that activated the Company’s crisis response plan. In this presentation, Derek K. Hubbard will present a case study on how the strategic use of Facebook Live enabled Southwest to inform Customers, Employees, the media, and the public at large. In this session, you will learn how Facebook Live streams were employed throughout the response cycle as well as best practices learned from the process that can be applied to your organization.

  14. 3:10 to 4:00
    AMU Ballroom C/D
    Nina Yiamsamatha
    • Session 5B: Leading Teams to Successful Launches: Applying the Product Marketing Mindset

    • Nina Yiamsamatha – Product Marketing Manager from Instagram

    • No matter where you work, chances are you’re accountable for managing teams to get things done. Learn how to take your leadership to the next level by applying the “product marketing mindset.” This talk will cover:

      • What product marketing is in the context of a recent Instagram product launch
      • Pro tips for applying this framework to your job
  15. 4:30 to 6:00
    MU Annex
    • Networking & Cocktail Reception

    • The day doesn’t have to end yet. We invite attendees to join us for a Happy Hour at the MU Annex for networking, drinks, and food. Share what you have learned with others and mingle with our speakers and partners.

      We hope to see you there.