March 30, 2017
Good morning! The doors open at 7:30 AM for check-in and registration at Alumni Memorial Union on Marquette’s campus. $5 parking is available in the 16th Street Parking structure and the Wells Street Parking structure. You are encouraged to have cash for the structures. Parking conditions on campus are very tight so we encourage you to come early! Additional parking can be found on the street.
A continental breakfast will also be served. We’ll wake you up with coffee, hot tea, orange juice, bagels, and even donut holes.
Mat Lignel – CEO from Laughlin Constable
Dr. Kimo Ah Yun – Dean from Diederich College of Communication
Dr. Daniel J. Myers – Provost from Marquette University
Join us for opening remarks in the Weasler Auditorium before we kick-off the day of digital advertising and marketing insights.
We encourage all attendees to live tweet the event using the #MUISS hashtag. We’re excited to have you here and even more excited for you to share what you learn today!
Rebecca Lieb – Analyst, Advisor, Author
Digital experiences are now a critical part of the customer journey, from exploration and purchase to use and engagement. This means content is going beyond screens, into a connected world of beacons, sensors, the Internet of Things and more. World-class websites are only the first step currently imaginable in using digital experiences across mobile apps, in-store screens, and connected devices. Content is now inextricably linked to Who, What, When, Where and Why, any time and anywhere.
Chris Bauder – CEO from Weiman Products LLC.
Dustin Godsey – CMO from Milwaukee Bucks
Trina Woldt – CMO from Jewelers Mutual Insurance
Mat Lignel – CEO from Laughlin Constable
This panel discussion will revolve around how these corporate leaders have embraced the potential of digital transformation and made it real in their organizations. Comments, observations and questions are encouraged from the audience. Use #LeaderQuestions to submit your thoughts to our panelists!
Matt Capala – Founder and Managing Director from Alphametic
Despite your best efforts most of your SEO plans will fail to deliver results because they are not actionable. It’s not that your ideas lack persuasive arguments. It’s because the legacy systems in place – technology, people, and processes – will naturally resist any significant change to the status quo… unless you become the change agent your company desperately needs. The “SEO Change Agent” is a person from inside or outside the organization who helps it transform itself by focusing on organic marketing effectiveness, accountability, and development.
SEO done right is not a one-person job. It requires designing a repeatable and scalable process that everyone in your organization “actually” wants to use and contribute to, including:
Sean Barry – VP, Digital from Laughlin Constable
Brady Pierzchalski – VP, Digital UX from Laughlin Constable
In order for companies to stay relevant, you have to continuously examine the real problems you’re trying to solve in the context of technology, a rapidly changing technology landscape. Without a baseline understanding of this landscape, it’s impossible to stay relevant. As such, design led organizations and design thinking permeates all sectors and companies now, allowing them to truly differentiate, lead, and solve this problem. There are some amazing practical technologies that allow for both incremental improvement and large scale shifts.
Brendan Walsh – Co-Founder + Principal from Mole Street
Citing leading examples of some of the best experiential case studies worldwide, join Brendan Walsh, Principal and Co-Founder of Mole Street- an Award winning experiential marketing and branding firm, as he breaks down the latest trends and successes from large brands to non-profit institutions how a good digital campaign can elevate and amplify live events and activations to new heights.
In this session you will learn:
Martin Rini – Director, Client Strategy from Targeted Victory
With the prevalence of “cord cutters” increasing with every passing day, political campaigns must change the way they talk to and reach voters. Now working his fourth election cycle in digital politics, Martin Rini, Client Strategy Director at Targeted Victory, will delve into the nuts and bolts of digital campaigning during his session at #MUISS.
Session highlights include:
Lunch is served!
Refuel from the morning sessions. All attendees will receive a complimentary lunch. Don’t worry, we have options for meat-lovers and vegetarians alike! If you prefer to stretch your legs, there are many restaurants and chains on campus.
And don’t forget to network. Say hi to someone you don’t know. Better yet, invite them to lunch.
Chris Dessi – CEO from Silverback Social
Alennah Westlund – Content Strategist from 3M
Every social media user is also a brand customer. Your brand’s social communities can be a peaceful meadow or a dangerous minefield—depending on how you manage them. Strategic social care is revolutionizing how consumers view and interact with brands online. Proactive social listening and strategic engagement can transform haters into brand advocates and amplify the love your brand champions are already vocalizing. Explore how your brand can seek out existing social conversations, strategically engage to influence those conversations, and ultimately give your brand the necessary social care it deserves.
Tanvi Surti – Senior Program Manager from Microsoft Translator
There are 6000 living languages spoken in the world today, Ride the subway in any metropolitan city in the world and you will find Slovenian spoken next to Bengali, which will be interspersed with some Cantonese or Fijian. Our cities and universities have brought the tower of Babel to our doorstep. While we should cherish and celebrate this cultural diversity, language can also be a barrier – where government services, schools, retail experiences can be inaccessible to you if you don’t speak a certain language.
This talk explores how at Microsoft we are using AI to remove this language barrier and make cross cultural communication easier.
Derek Hubbard – Social Business Specialist from Southwest Airlines
Last July, Southwest Airlines experienced a systemwide technology outage that activated the Company’s crisis response plan. In this presentation, Derek K. Hubbard will present a case study on how the strategic use of Facebook Live enabled Southwest to inform Customers, Employees, the media, and the public at large. In this session, you will learn how Facebook Live streams were employed throughout the response cycle as well as best practices learned from the process that can be applied to your organization.
Nina Yiamsamatha – Product Marketing Manager from Instagram
No matter where you work, chances are you’re accountable for managing teams to get things done. Learn how to take your leadership to the next level by applying the “product marketing mindset.” This talk will cover:
The day doesn’t have to end yet. We invite attendees to join us for a Happy Hour at the MU Annex for networking, drinks, and food. Share what you have learned with others and mingle with our speakers and partners.
We hope to see you there.