March 30, 2017


Some of the key topics that will be covered during this year’s conference will include: digital strategy, user experience, digital advertising, omni-channel, social media crisis management and more.

The featured speakers at this year’s Digital Summit include:

  • Nina Yiamsamatha
    • Nina Yiamsamatha – Product Marketing Manager

    • from Instagram
    • Nina Yiamsamatha is a product marketing manager at Instagram, where she leads cross-functional teams in launching new products to the global community — most notably, Instagram Stories, the new Instagram app icon and redesign, and multiple photos and videos in one post. Before joining Instagram, she spent over four years at Foursquare specializing in marketing, community building, and internationalization.

      She earned her B.A. from New York University’s Gallatin School of Individualized Study, graduating summa cum laude with a concentration in “New Media & Re-Imagining Communities.” Nina lives in San Francisco with her boyfriend and enjoys traveling to new places, learning new skills, and discovering new restaurants.

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  • Derek Hubbard
    • Derek Hubbard – Social Business Specialist

    • from Southwest Airlines
    • Derek K. Hubbard is a Social Business Specialist for Southwest Airlines, where he handles social and digital strategy. He works alongside Communications and Marketing to create social content pieces and strategy for various Company initiatives. Before Southwest Airlines, Derek worked in London’s financial communications sector and also as a television producer in Dallas. When Derek’s not tweeting for Southwest Airlines (he’s ^DH by the way) or hosting a Facebook live stream, he can be found on a plane or binging one of his favorite TV shows. Hit Derek up on Twitter and Instagram @derekkhubbard, but be ready for #TGIT live tweeting and food & travel photos (lots of ‘em).

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  • Tanvi Surti
    • Tanvi Surti – Senior Program Manager

    • from Microsoft Translator
    • Tanvi is a Program Manager in Microsoft Research where she works on the machine translation team. The team’s objective is to use technology to make language barriers irrelevant. Tanvi loves what she does because it is so immensely impactful. Before working at Microsoft, she spent a year building a startup in Mumbai and learned a lot of lessons about growing a business, hiring a team and fund-raising in India through trial and error.  Tanvi has a CS degree from Bryn Mawr College in Philadelphia. She also loves good design, good fashion, good music and good books!

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  • Alennah Westlund
    • Alennah Westlund – Content Specialist

    • from 3M
    • Alennah is a writer, speaker, and content guru who believes in the power of telling unique and captivating stories. Her professional experience spans far and wide, from the nonprofit sector to the agency world to one of the world’s leading corporations. She’s developed social engagement strategy for Post-it® brand, Scotch™ brand, and the 3M corporate brand, influenced content strategy for 3M’s internal intranet, and now leads 3M’s internal news management. As the digital world continues to inundate our daily lives with information overload, Alennah strives to develop creative, clickable, and relevant content that genuinely connects with users on any platform.

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  • Dustin Godsey
    • Dustin Godsey – CMO

    • from Milwaukee Bucks
    • Dustin Godsey is in his fifth season with the Milwaukee Bucks and first as Chief Marketing Officer, where he is responsible for the development and expansion of the Bucks brand. In his role, Godsey oversees the all marketing and advertising, promotions, and creative services. Recently he led the team’s highly-acclaimed rebranding project, including conceptualization, design and roll-out of the new brand that was named one of Wired Magazine’s top logo reboots of 2015.

       Prior to joining the Bucks, Godsey spent seven years with Spectra Venue Services, most recently based at the company’s Philadelphia headquarters serving as Regional Marketing Director, where he was responsible for all event marketing and public relations efforts at Philadelphia’s Wells Fargo Center (and Spectrum, prior to its demolition) and oversaw the marketing departments at Spectra’s managed facilities in the Northeast region.

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  • Chris Bauder
    • Chris Bauder – President & CEO

    • from Weiman Products LLC.
    • Chris is the President and Chief Executive Officer of Weiman Products, LLC, a privately held company based in Gurnee, Illinois. Weiman is the leading maker of specialty cleaning brands, such as Weiman, Goo Gone and Magic, with a rapidly growing e-commerce business. Weiman has increased revenues for 36 consecutive years and digital marketing has been one of the key drivers of Weiman’s most recent growth surge. Prior to Weiman, Chris was the Vice President – General Manager of Whiskey for Beam Suntory – with such brands as Jim Beam, Maker’s Mark, Knob Creek, Laphroaig and Canadian Club.  Chris spent a majority of his career at SC Johnson, most recently as Vice President – Marketing – International Markets and had stints in Racine, WI, Rio de Janeiro, Brazil, Caracas, Venezuela and London, England. Chris and his wife Mary are the proud parents of 3 digital native sons, aged 21, 18 and 13.

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  • Trina Woldt
    • Trina Woldt – Vice President, CMO

    • from Jewelers Mutual Insurance
    • Trina Woldt is the Vice President, Chief Marketing Officer at Jewelers Mutual Insurance Company.

      Woldt joined Jewelers Mutual in 2014 as a marketing executive with over 20 years of experience. Prior to Jewelers Mutual, she held various positions at mcgarrybowen, FCB, American Girl, and the Paine Art Center and Gardens. Woldt’s focus is on delivering and evolving the Jewelers Mutual brand and customer experience. Since joining Jewelers Mutual she has been championing digital across the organization.

      Today, Woldt serves on the board of directors for Jewelers for Children, a non-profit organization in the jewelry industry raising funds to support children in need.

      Trina is a graduate of the University of Wisconsin-Madison.

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  • Chris Dessi
    • Chris Dessi – Founder & CEO

    • from Silverback Social
    • Chris Dessi, MS., Founder & CEO of Silverback Social, is a personal branding expert, author, and keynote speaker. In addition to his latest book, Remarkable You: Build a Personal Brand, and Take Charge of Your Career, he has written two other books. A book about success titled, Just Like You: 24 Interviews of Ordinary People Who Have Achieved Extraordinary Success. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co.  He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum.  His event the Westchester Digital Summit has been featured in Forbes Magazine.  His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on

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  • Rebecca Lieb
    • Rebecca Lieb – Analyst, Advisor, Author

    • from Conglomotron LLC.
    • Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation. 

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  • Brendan Walsh
    • Brendan Walsh – Co-Founder and Principal

    • from Mole Street
    • Brendan Walsh’s passion lies in where the digital meets the live experience. For over a decade he’s managed strategic marketing initiatives on the client and agency side. As principal and co-founder of Mole Street, Brendan has directed experiential campaigns for lifestyle brands such as UGG to non-profits like The Barnes Foundation. A Temple University alumni, Brendan is passionate about building brands and helping the City of Philadelphia move forward.

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  • Matt Capala
    • Matt Capala – Founder and Managing Director

    • from Alphametic
    • Matthew Capala is the Founder and Managing Director of Alphametic, a boutique search marketing agency with a portfolio of clients including L’Oreal, Novartis, Hoval, and Shopkeep; SEO trainer and workshop facilitator at Search Decoder; author of award-winning International bestseller “SEO Like I’m 5“; and contributor to The Next Web. His work and ideas have been featured on eMarketer, Chicago Tribune, Entrepreneur, Huffington Post, Mashable, Problogger, and Inc. He has spoken on main stages at Internet Summit, Social Media Week, TECHMunch, Search Marketing Day, ePharma, AMA, and Digital Summit.  He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands and events in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps.

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  • Martin Rini
    • Martin Rini – Director, Client Strategy

    • from Targeted Victory
    • As Client Strategy Director, Martin works with Federal Campaign and PAC clients to execute effective online advertising, email marketing, online fundraising and social media campaigns.

      During the 2016 cycle, he worked with clients such as Ron Johnson of WI, Roy Blunt of MO, Richard Burr of NC, Lisa Murkowski of AK, Kelly Ayotte of NH, and Mark Kirk of IL. He also works with off-cycle clients like Bill Cassidy of LA and Joni Ernst of IA — making the annual trip to America’s Heartland for Sen. Ernst’s Roast and Ride.

      In his spare time, you can find Martin playing the piano, complaining about the weather, or rooting for the Indians, Browns, or the WORLD CHAMPION Cleveland Cavaliers.

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  • Mat Lignel
    • Mat Lignel – President & CEO

    • from Laughlin Constable
    • President and CEO Mat Lignel is excited and proud to bring his 28 years of experience to Laughlin Constable’s journey of ‘Now to Next’. Before joining the team at LC, Mat grew his career at some of the largest global agency networks in the world. With that, he brings a wealth of international experience to his role and can appreciate distinctive work through a variety of unique perspectives.

      Mat has a true passion for big ideas and a proven track record in overcoming complex challenges, building and mentoring teams, growing global and integrated businesses across CPG and retail, and consistently delivering results. He has lead the advertising efforts for some of the biggest global brands, including Playskool, Lipton, Honda, Colgate, SC Johnson and Kmart.

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  • Sean Barry
    • Sean Barry – Senior Vice President, Digital

    • from Laughlin Constable
    • Sean approaches digital marketing, technology and client business needs with an open mind and the drive to lead any initiative that will increase productivity. His 12+ years of experience within the space is essential to guiding LC’s digital strategy and vision. Sean views the ever-changing aspects of digital marketing as an exciting chance to innovate and blaze new trails on a regular basis.

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  • Brady Pierzchalski
    • Brady Pierzchalski – Vice President, Digital UX

    • from Laughlin Constable
    • Brady is a dynamic digital UX professional with a well-rounded background in ecommerce, usability, design, multichannel marketing, strategic planning and emerging media utilization. In his 18 years of digital experience, he has proven, time and again, his ability to interpret and execute upon user and demographic needs to achieve desired results.

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